The redesign of the brand came with the aim of communicating more empathic and less restrictive nutrition due to the change in positioning and expansion of service to pregnant customers.

​

We chose to combine a sophisticated font with a slight contrast with a handwritten font, resulting in a feminine and delicate logo, with two application options.

 

The elements chosen to support the identity were an avocado (representing strenght and fertility), a peach (representing vitality and the feminine) and a branch of a plant (representing health and life).