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Studio Pilates Fernanda Isaac

visual identity project

and social media

Rebranding of Studio Pilates Fernanda Isaac and production of content for social media.

Briefing: focus on movement and control, traditional Pilates method 
“Art of control and balance between mind and body in its entirety”. Joseph Pilates

The project result was to transmit the idea of movement and fluidity with grace and balance in a cleaner and more sophisticated aesthetic.

The redesign of Studio Pilates Fernanda Isaac brought the union of seriousness and lightness, inspired by the principles of Contrology by Joseph Pilates. The brand has a careful and graceful DNA, but with the serious and committed touch that the method demands. The visual communication is supported by geometric elements that convey balance and resemble the shapes of Pilates equipment.

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