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Upcycling fashion

Visual Identity Project

brand strategy


Portuguese manifesto brand of fashion upcycling with the purpose of renewing clothes and accessories, in addition to disseminating the idea of ​​conscious consumption.

The brand identity was created based on the many possibilities of: giving new meaning to garments, of giving new life, of making it pulse back again.

By Ana Couto (art direction) and Fernanda Abreu (writing), created during the pandemic (2020).

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