Hello!
My name is Ana and I am a Branding and Visual Identity specialist.
Graduated in Advertising and Marketing from ESPM-SP in 2013 and worked in an advertising agency in the areas of creation, strategy and production for 03 years. Master degree student in Branding and Fashion Design (IADE - UBI, Portugal), post graduated in Communication and Marketing in a Digital Environment (Universidade Católica Portuguesa, 2021).
I have been working with graphic design and Branding for over 8 years.
My creative process values the dialogue between designer and client, in order to immerse myself in the brand's universe. In this way, the result highlights its essence through design. I build strategies and brands that create significant value for people and evolution for the business. My working method is constantly evolving and improving. I have already contributed to projects of more than 50 brands of different scales, with national and international approach.
Methodology
IMMERSION AND RESEARCH
Brand DNA.
Market studies (competitors, similar, references), target audience analyzes and brand strategy definition.
CREATION
Elaboration of the logo and the visual identity, with applications examples to enrich the perception of the brand's universe.
VISUAL LANGUAGE
Development of visual patterns such as institutional typography, color chart and support elements for creating a unique and coherent communication.
FINAL DELIVERY
Final delivery of the contracted materials and the brand book to guide the application in any visual communication.
services
Social
media
