Redesign and social media management at Abraçaço @abracocafe in Ribeirão Preto/ SP, Brazil.

​​

Abraçaço is the name of an music album by the brazilian MPB singer Caetano Veloso. A new visual identity was created to correspond all the Brazilianness ans bossa that you find in a restaurant full of affective memories and original flavor.

​

The new logo is bold and crafty. We created two brands patterns inspired by the famous Copacanana and Ipanema sidewalks with a mix of Brazilian fruits açaí and bananas to add some taste.

​

In order to highlight the multicultural personality, an occasional mix of font style in the composition of the titles brings more charm to the institutional pieces.

​

Note: Social networks and materials are constantly updated. Work in development since 2019. For more content visit the Instagram profile @abracocafe