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Itapoá Semper Verde

visual communication project

branding study

Itapoá Semper Verde is a project of Porto Itapoá that is part of the Environmental Education Project of the Basic Environmental Plan (PBA) for the expansion of the Terminal, which is part of the federal environmental licensing, conducted by IBAMA. The project started activities in 2018 and its main objective is to be an instrument of environmental education for the community of Itapoá, through environmental awareness activities.

An branding and visual study was developed for the visual communication of the project which, since June 2022, has been under my responsibility.

The branding study comprised analyzes of competition (ports of Brazil) and similar NGOs, the target audience and the DNA of the project itself, based on the Caregiver archetype

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